Process
Directors Discussion
The process starts with a no-cost, zero-risk 60-minute discussion. This establishes the drivers for growth, captures where you are as a business, what you see as your priorities so we can contextualise your programme. The next stage is to move forward or stop.
1
Business Situation
2-days will be spent in your business meeting your people and identifying strengths. This is delivered through discussions and observations. We focus on marketing, sales, systems, people, working practices and discuss our findings and observations with you.
2
Customer Insight
This stage will bring the voice of the customer into the process, we do this through a focus group or online 1-2-1 discussions. The aim is to understand what they buy, how they buy and their perception of your sales approach and brand, this provides invaluable insight.
3
Market Opportunity
In a 1-day workshop your team will examine your business through multiple lenses. This includes analysis of the external and internal environment, customer profiles, addressable needs, your purpose, your value proposition and messaging to drive your campaign.
4
Create Your Campaign
Using the output from Steps 2-4 we will creatively construct your pilot lead generation campaign. This includes elevator pitch, value proposition and utilises your target data, you training us on your message and our process to set-up your campaign.
5
Prep. Your Sales Team
In a 1-day workshop your team will be briefed on how to handle the sales meetings. The interface between the telemarketer and salesperson will be strengthened as we map the sales process, share tips to lead the meetings and identify the enabling toolkit.
6
Telemarketing Input
We launch your campaign, calling your list. Those who are interested in an initial conversation with your sales team will be identified. An appointment date/time will be agreed. You will receive a summary of the call and meeting details in a briefing pack.
7
Attend Sales Meetings
Your team attend the sales meetings. The telemarketing team require feedback within 24 hours that the meeting was sat and a summary of how it went. If you agree it met the agreed criteria it will count towards your campaign quota of 10 meetings.
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Review
The process concludes with us sitting together with you and your team to review the programme in general. This includes us receiving feedback from you on the meetings. Together we will capture learning points and agree a way forward.
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Get started today
Book Your No-Cost Directors Discussion.
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Market Development Programme
What makes us different? what we know, do and say. Our combined experience spans 90-years. Our careers have featured working with business and organisations of all sizes to identify, design and deliver transformative solutions. Passionate about facilitating teamwork, sales growth and delivering exceptional service, we've packaged what we know works, into a cost-effective solution for you.
Resources
Driving The Process
Tools, Templates & More
See your programme come to life with our carefully curated resources that enable your people to work on your business. In addition, we bring knowledge, experience and programme management capability gained over many years. Our team is accessible to yours throughout.
Engaging Your People
Professional Facilitation
Our investment in top quality portable Neuland pinboards, graphic walls and equipment enables us to transform any venue into a pop-up centre of excellence in approximately 60 minutes. We travel with all the kit enabling us to deliver high-quality workshops, ensuring you of the best possible outcomes.
Delivering The Appointments
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Appointment Setting Team
Working as an extension of your team. You benefit from a team of skilled appointment setters. The original team was formed 35 years ago, and over time have delivered 1000s of high-quality appointments for all sizes of businesses and sectors. We know how to build and deliver effective campaigns that work.
Who we work for
London-based programme director Sophie Taylor and collaborators work with leaders of public, private and third sector organisations of all sizes who are looking to build on their strengths, leverage their resources and improve their approach to commercial sales growth.
Testimonials
"The Market Development Programme delivered by Sophie and her team rapidly engaged our people and customers. It provided excellent insight that grew our understanding of our customers and enabled Sophie to create a lead generation.. read more
Rob Griffiths
CEO - Housemark
“Sophie is a consummate professional, delivering high quality outcomes with an incredible work-rate. Utterly reliable and always positive, she drives and supports both individuals and groups to really get the most out of themselves to identify and deliver...read more
Rick Tazzini
Commercial Director - Certsure LLP
"Sophie designed and facilitated a one-day workshop that enabled us to create a strategy for our sales growth program. The workshop featured Sophie's pinboards, giant strategy-related templates all of which enabled us to quickly work...read more
Nitin Patel
CEO - Satva Softech Ltd
Deliverables
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Zero-cost initial assessment
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Your team engaged
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Business review with recommendations
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Customer insights
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Sales campaign messaging
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Sales model with gap analysis
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Action plan
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Campaign briefing document
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Sales process map
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Sales toolkit specification
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Sales team preparation
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10-Sales appointments
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Appointment briefing packs
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Programme review meeting
A Blueprint for Sales Growth
Engage your team, gain customer insights, launch a plan to grow your sales pipeline, meet 10 new prospective customers while identifying how to develop and grow your operations. All of this and lots more in one comprehensive growth programme.
About
Engage your team in a facilitated growth programme that is contextualised to your business. If sales growth is part of your strategic growth agenda and you are looking to sell more existing or new products to new or existing customers, this is for you.
This immersive and transformative journey starts with a no-cost, zero-risk 60-min directors discussion and continues with a programme of inputs from our team. We focus on your: target customers, competitors, sales approach, operations, planning and more.
You can start at any time. The delivery schedule is agreed with you. We provide resources, additional capacity and capability designed to move you forward at a pace you can accommodate. Your team are fully engaged throughout the process, this has a transformative effect.
The end result is your team will meet more of your target prospects, have better conversations, build your sales pipeline, and you will see what it will take to scale and manage your approach to long-term growth success.
Book your No-Cost Directors Discussion today.
What we do
You will be appointed a programme director who will work with you throughout the process. We focus on your reality and your goals. The Market Development Programme features 8-Boxes of activity. Each of the boxes features carefully curated content that has been selected and nuanced, ensuring you have just what you need. We adopt a blended delivery model. Part of the programme is delivered in-person at your premises, part is delivered virtually, with workshops being delivered at a suitable offsite location. We provide you with a structured approach towards market development, sales and business growth.
